Creating Shareable Content for Social Media
Creating shareable content on social media is crucial if you want to expand your reach and engage with a wider audience. Whether you're a blogger, business owner, or social media influencer, having content that people want to share is the key to building a loyal following and increasing your online presence.
So, what makes content sharable?
The team at Later.com discuss what it takes to make content truly shareable. It needs to be one of six things: useful, entertaining, inspirational, timely, thought-provoking, or relatable.
From infographics and memes to story time videos and how-to guides, there are countless ways to create content that'll resonate with your audience and encourage them to tap "share."
How to create shareable content on social media:
Know your audience
Before creating any content, you need to know your target audience. Who are they? What do they like? What are their interests and pain points? Understanding your audience will help you create content that resonates with them and motivates them to share it with their friends and followers.
Create high-quality visuals
Visuals are essential when it comes to social media. Eye-catching images, videos, and infographics can help your content stand out in the crowded social media landscape. Make sure your visuals are high-quality, visually appealing, and relevant to your content. Canva and Adobe Spark are great tools to help you create professional-looking graphics if you need a place to start.
Use attention-grabbing headlines
Your headline is the first thing people will see when scrolling through their feeds. It needs to be attention-grabbing and make people want to click through to your content. Use numbers, questions, and power words to make your headline stand out.
Tell a story
People love stories, and storytelling is a great way to create shareable content. Whether it's a personal anecdote, a case study, or a customer success story, incorporating storytelling into your content can make it more relatable and engaging.
Keep it short and sweet
Social media users have short attention spans, so keep your content short and to the point. Stick to the main message you want to convey and avoid rambling. If you need to include more information, consider breaking it up into a series of posts.
Include a call-to-action
If you want people to share your content, you need to ask them to do so. Include a clear call-to-action in your post, such as "Share this post if you found it helpful!" or "Tag a friend who needs to see this." Encouraging engagement can increase the likelihood of your content being shared.
Post at the right time
Timing is everything when it comes to social media. Make sure you're posting your content when your target audience is most active on social media. You can use social media scheduling tools like Hootsuite or Buffer to help you post at the optimal time.
Not sure where to get started? Here are some extra things to keep in mind, recommended by Later.com.
See What’s Trending:
One of the best ways to reach the masses? Channelling trending topics. Of course, not every “trend” is suitable or on brand for your audience so consider whether it'll resonate with your audience before joining the conversation.
Add Value
Content that adds value is key. Give your audience something that they can learn from or relate to and they are going to be more likely to pass it on to their network of followers. Keep the three E’s of content in mind: emotional, entertaining, and educational.
Think Evergreen & Be Original
Easier said than done when we are talking about trends, but at the same time only you know your audience and it’s important to stay true to your messaging so be true to yourself. Try to create content that is going to be relevant for a while and doesn’t have an expiry date. You want this to circulate social media and be sharable for as long as possible. Ask yourself: what is something people will want to share time and time again?
Creating shareable content on social media requires a bit of effort and planning, but it's worth it in the end. By knowing your audience, using high-quality visuals, creating attention-grabbing headlines, telling a story, keeping it short and sweet, including a call-to-action, and posting at the right time, you can increase your chances of creating content that people will want to share. So, start creating content that your audience will love, and watch your reach and engagement grow!
Get sharing!