A strong brand is propped up by a strong strategy.
This is the place to start
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Behind every brand is a brand strategy that helps inform the different choices you make as a business.
Your brand strategy is made up of several elements, like the voice you use to speak to your target audience or the values that drive you forward. A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe.
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A marketing strategy refers to a business’ overall game plan - who are you trying to sell your wares to?
A marketing strategy contains your company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements, as well as key channels.
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This is a way we can work through either brand or marketing strategy OR BOTH!?
We find putting all heads together in a room is the best way to work. We travel to where you are, and we bring branded cupcakes!